4.07.2011

One Hit Wonder

When I first heard about Rent the Runway, I kind of turned up my nose.  I'm funny about clothes that strangers have worn - the very reason I was late to the vintage bandwagon, shame on me.  But I checked it out and 2 hours and a totally lost morning later, I was hooked and dying to get my hands on their featured designer duds.

Jenn Hyman and Jenny Fleiss met at Harvard Business School.  They shared a passion for fashion and had a genius idea - several business plans later, RTR was born.  This isn't scary rental from the 90's found at your local mall.  They have incredible lines, a pain free order and delivery service and above all, a commitment to clean clothes.

As I grow older and wiser, I've developed (and continue to work on) an awareness regarding waste and impracticality.  Paying full price for and wearing a dress one time is not something I can continue to justify.  I appreciate that the women at RTR combined their smarts with their fashion sense allowing all of us to reap the rewards. 

Be sure to check out my Q&A with RTR co-founder below...

[Lela Rose, Brian Reyes, Temperley London]

[Tibi, Parker, Alice + Olivia]
 [Temperley London, Prabal Gurung, Moschino Cheap And Chic]

and have a look at these great accessories...

[Dannijo earrings, Kenneth Jay Lane cuff, Carlos Falchi clutch, Kenneth Jay Lane ring, Kenneth Jay Lane bracelet, Erickson Beamon earrings, Badgley Mischka cuff, Dannijo necklace, Judith Leiber clutch, Coralia Leets earrings]

Jenny Fleiss, co-founder of RTR, was kind enough to answer some questions for me.

MS:  I know you dry-clean the clothes, thank you for that!  Tell me about your cleaning policy.
JF:  We have an incredibly strict quality control process at Rent the Runway.  We partner with an eco-friendly dry cleaner in New York City to ensure that each customer's dress arrives as if it's brand new.  As soon as a dress is thread worn or damaged, we retire the style.

MS:  You already offer so many amazing designers.  Are other collaborations in the works and if so, can you share?
JF:  We currently have over 120 designers on RenttheRunway.com and are always adding new designers.  This week we're launching Narciso Rodriguez and BCBG to the site, as well as over 40 new styles from our current designers.

MS:  How often do you update and where do you keep your inventory?
JF:  We add new styles to Rent the Runway every week so that our customers have the most seasonal styles.  Our warehouse is based in Manhattan and it's every woman's dream closet!

MS:  What can we expect to see from you in the future?
JF:  We recently expanded RenttheRunway.com with the launch of Rent the Runway Weddings.  In January, we added bridesmaid dresses from 5 exclusive designers including Nicole Miller, Badgley Mischka, Robert Rodriguez, Shoshanna and Calypso.  We'll finally solve the "27 dresses" problem!

If you haven't already, check out Rent the Runway and tell me what you think.

2 comments:

Anonymous said...

Thank you for bringing this wonderful concept to your readers. I always appreciate fashion at an affordable price while being completely enviro-friendly!! Keep up the good posts!

Laura said...

Very cool idea but not sure it would work for shorties like me who need things altered! I guess we can take advantage of accessories...

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